This opens up new opportunity for restaurants to reach new market while increasing their revenues and consumers the convenience of having food delivered to their home. OFD platforms collect orders from consumer and pass on the information to restaurants and delivery personnel ( Troise et al., 2021). (2019) argues that OFD is an innovative way that allows consumers to purchase a wide range of food selection via platform(s). Over the past year, the popularity of online food delivery (OFD) has been on the rise worldwide. Similarly, on-demand food and grocery delivery services quickly flourish among the urban working community. This busy lifestyle contributes to the rise of online shopping as consumers are too busy to enter shopping malls physically. Das and Ghose (2019) observed these changes in consumer behaviour, noting that the working population has less time due to the work-life culture in big cities. Online shopping has enabled consumers to reduce their decision-making efforts by offering more comprehensive options to choose from, screen information and compare products ( Alba et al., 1997). Consumers are attracted to shopping online since it is much more convenient, comfortable and at their leisure ( Jiang et al., 2013). Cheaper smart devices, rapid improvement in telecommunication infrastructure, coupled with the increase in purchasing power, lack of time and convenience has forced the food and beverage (F&B) industry to adapt and provide new offerings to cater to the growing demands of consumers ( Bezerra et al., 2013). The rapid growth of the Internet and wireless technologies has substantially impacted online shopping. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and noncommercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. ![]() Published in European Journal of Management and Business Economics. Copyright © 2022, Wai Chuen Poon and Serene En Hui Tung License
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